LEGO Bank
Tablet • Branding • Personas • Experience Design • User Interface • Prototyping
Problem
LEGO emits about a million tons of carbon dioxide each year from their factories. The plastic is unsustainable, as the pieces are said to take over 1,000 years to fully degrade. The company has plans to become more sustainable by producing plant-based bricks and limiting plastic use. Another problem society faces is the lack of active play among children which has decreased by 50% in the past 40 years.
My Role
User / Market research, personas, user flows, UI design, prototyping
Innovating Play: LEGO's Leap Towards Sustainability and Creativity
Promoting the integration of sustainability within the future of play. With both these relevant problems, we saw an opportunity to not only showcase LEGO’s new sustainability efforts but also to foster creativity among children.
Understanding Our Young Users
After developing our personas we mapped out the customer journey
Compliance and Creativity in Child-Focused Advertising
Through our research and advertising laws around children, we had to plan which environments the experience could best be placed in.
Designing Intuitive UI for the LEGO Vending Machine Experience
Our tablet interface was designed on an iPad screen, our research indicated that a high percentage of children understood basic iPhone/iPad functions. The interface utilizes energetic colors and provides elements to guide the user such as arrows and a progress bar.
Integrating LEGO Bank with Popular Mapping Tools
This experience would require kids to already have their LEGO pieces with them. With that in mind, we explored integrating the LEGO Bank into popular mapping tools.
Campaign Video & Final Takeaways
Due to COVID-19, the Future Lions competition was canceled and we were never able to submit the campaign. However, we were proud of this project and our efforts to complete it over Zoom. This gave us confidence in our skills and abilities to complete tasks on a 100% virtual platform moving forward.